I few months ago, I read George Marshall's book "Don't even think about it - why our brains are wired to ignore climate change". It's taken me a while to collect my thoughts about the book. In fact, I couldn't really sort them out in a linear way. So I drew up the slide below, and in the process the points I captured shifted around the page as I worked on them, turning them over in my mind and relating them to other points. What emerged in my mind were four groupings of things that seemed to naturally go together. I then labelled each group - self-awareness barriers, social barriers, cognitive barriers and evolutionary barriers. The red text that I then added were some key points for what we can do to move things forward in a positive direction. What then occurred to me was that taking the initiative to break through brings most people up against the taboo on climate conversations. However, if this proves a severe barrier, perhaps an easier "in" is to gently prompt the audience for such initiatives to make themselves space and time to do their own investigations of these four groups of barriers preventing them from finding a better life for themselves and those around them who they know and love. That way, the audience would stand a chance of meeting the communicator of climate change and engaging in a conversation that can go somewhere. Just my perspective on what I got from the book. I hope it might help others. The only reference to finance in my summary is the tendency among many people to avoid short-term costs even when this means there will be far greater costs in the longer-term, because there is some level of uncertainty surrounding these longer-term costs.
The Planetary CFO - working towards a sustainable World Balance Sheet.